A loyalty scheme only pays off if customers use it. Keep it simple, visible and connected to the till.
Most loyalty schemes fail for one reason: they are more effort than they are worth, for the customer or for the team. The ones that work are simple.
Customers should understand it in one sentence. A clear reward beats a clever points system.
If joining takes more than a few seconds at the counter, staff will skip it. Capture the customer once and let the till recognise them next time.
Points and rewards should be applied automatically at checkout. When staff have to remember or calculate, mistakes and queues follow.
Knowing who comes back, how often and what they buy helps you plan offers, promotions and stock more sensibly.
A timely offer to people who have bought from you before is far more useful than a general broadcast.
Trackory includes a loyalty scheme, vouchers and customer engagement alongside EPOS, stock and reporting. Read more on our retail and café pages, or talk to the team.
Sales, payments, stock, routes and reporting from one connected platform. Start with EPOS. Grow into more.