Route-based food trade means the truck isn't always where customers expect it. Sandwich Express uses the Trackory customer app to keep loyal customers informed, rewarded and coming back.
Customer: Sandwich Express. Industry: Mobile catering, route-based day trade. Product used: Trackory customer app, loyalty and rewards. Key result: loyal customers stay informed and rewarded, so fewer visits are missed and repeat custom is reinforced.
Route-based food trade has a built-in problem: the truck isn't always in the same place at the same time, and even the most loyal customers can simply miss a visit if they don't know exactly when and where it's turning up. Every missed visit is a missed sale — and, over time, a loyal customer who stops checking.
Sandwich Express uses the Trackory customer app to close that gap. Customers get a notification the moment the truck arrives at a location, so regulars don't have to guess or miss out. From there, the app gives customers a reason to keep coming back: an arrival alert when the truck reaches its location, points earned on every purchase that build toward vouchers, the day's menu and offers visible before they even arrive, and digital receipts they can view or download whenever they need them.
The same app isn't limited to mobile catering. Sandwich Express doesn't use these features today, but the underlying platform also supports table bookings, salon appointment slots, and order-ahead for cafés — the same loyalty and engagement tools that work for a food truck route work just as well for a salon booking a regular client, or a café taking orders before the lunch rush.
Loyal customers are notified the moment the truck arrives, cutting down on missed visits. A points-and-voucher loyalty scheme rewards repeat custom. Customers can check the menu and offers before they arrive, and access digital receipts on demand. And because it's one connected platform, Sandwich Express has room to grow into bookings and order-ahead whenever they're ready.